By Len Edgerly and Steve Windwalker
Thousands of media, developers and real, live Amazon customers gathered in Seattle today to see Amazon founder and CEO Jeff Bezos launch the company’s latest product, and BookGorilla was there with live coverage from our friend Len Edgerly.
The product, as you already know, is Amazon’s brand new Fire Phone.
Bezos described it, in a word, as “gorgeous,” and it is definitely going to be a game changer in all kinds of ways. We are all trying to keep up, to take in these new ways of looking at a screen and navigating a smart phone, reports Len. Make that “brilliant phone,” a new category is being presented to us today.
Indeed, the Fire Phone is going to seem magical to most of us, at least for the next few months, but it’s also amazing to think that there are kids who will grow up taking all of this for granted.
Here are the details from Amazon:
|Introducing Fire, the First Smartphone Designed by Amazon|
New breakthrough innovations—Dynamic Perspective, Firefly button, and more
Seamless integration with Amazon’s vast ecosystem—over 33 million songs, apps, games, movies,
TV shows, books, and more
Only smartphone with Mayday, ASAP, X-Ray, and Second Screen
Dynamic Perspective SDK and Firefly SDK now available
Fire is available exclusively on AT&T, the nation’s most reliable 4G LTE network
Limited time, introductory offer—12 months of Prime included
SEATTLE–(BUSINESS WIRE)–Jun. 18, 2014– (NASDAQ: AMZN)—Amazon today unveiled Fire, the first smartphone designed by Amazon. Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow you to see and interact with the world through a whole new lens. Dynamic Perspective uses a new sensor system to respond to the way you hold, view, and move Fire, enabling experiences not possible on other smartphones. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets you take action in seconds—all with the simple press of the Firefly button.
“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO. “The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products—and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device—we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning—the most powerful inventions are the ones that empower others to unleash their creativity—that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK—we can’t wait to see how developers surprise us.”
Dynamic Perspective—Immersive Smartphone Experience
Dynamic Perspective uses four ultra-low power specialized cameras and four infrared LEDs built into the front face of Fire, a dedicated custom processor, sophisticated real-time computer vision algorithms, and a new high-performing and power-efficient graphics rendering engine. Dynamic Perspective features include:
Starting today, Amazon is introducing the Dynamic Perspective SDK that enables developers to build new experiences with this groundbreaking technology.
Firefly Technology–Illuminate Your World
Firefly combines Amazon’s deep catalog of physical and digital content with multiple image, text and audio recognition technologies to quickly identify web and email addresses, phone numbers, QR and bar codes, plus over 100 million items, including movies, TV episodes, songs, and products. Simply press and hold the dedicated Firefly button to discover helpful information and take action in seconds.
The Firefly SDK is available starting today so developers can invent new ways to use this advanced technology. Later this year, Firefly will include artwork recognition, foreign language translation, and wine label recognition powered by Vivino.
Amazon Exclusive Features and Vast Digital Ecosystem—All Deeply Integrated
Fire seamlessly integrates Amazon’s vast digital ecosystem for instant access to over 33 million songs, apps, games, movies, TV shows, books, audiobooks, and magazines, including thousands of exclusives. Plus, Prime members get unlimited streaming of tens of thousands of movies and TV episodes at no additional cost with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners’ Lending Library, and the all-new Prime Music—unlimited streaming and download of more than a million songs and hundreds of expert-programmed playlists—all at no additional cost.
Fire deeply integrates Amazon exclusive services:
Beautiful Industrial Design & Powerful Hardware
Built using premium materials, including Gorilla Glass 3 for the rear and front, aluminum buttons, stainless steel details and a rubberized polyurethane grip area, Fire is optimized for beauty, hand comfort and powerful performance:
Availability & Exclusive Network Partner
Fire ships on July 25 and is available exclusively on AT&T—the nation’s most reliable 4G LTE network. Starting today, customers can pre-order Fire at http://bit.ly/32GBFirePhone. Fire with 32GB is available for $199 with a two-year contract—that’s an extra 16GB of memory for the same price as many other premium smartphones—or zero money down for as little as $27.09 a month from AT&T on Next 18. Fire is also available with 64GB for $299 with a two-year contract or starting at $31.25/month from AT&T on Next 18.
Limited Time, Introductory Offer
Starting today, customers can take advantage of an introductory, limited time offer—buy Fire and get 12 months of Amazon Prime included—FREE Two-Day Shipping on millions of items, unlimited streaming of movies and TV shows with Prime Instant Video, unlimited, ad-free streaming and downloading of over a million songs and hundreds of playlists, and over 500,000 books to borrow from the Kindle Owners’ Lending Library. Existing Prime members get an additional 12 months added to their account.